International Business Week – IAE Angers

From October 18 to October 22, 2021, the International Business Week (IBW) took place at IAE Angers.
The IBW consists of bringing together all the international Master 2 courses of IAE Angers, including its historical Polish partner, Nicolaus Copernicus University, which was once again able to travel to work in groups (5 to 6 students of all nationalities) on a specific issue.

This event is part of the Unleash your talents project, supported by the Institute following the 2021 innovative education call for proposals.

This year’s theme was: “Design the alumni network you would like to have for your future”.

The students were evaluated on 3 aspects :

– group work and cohesion.

– Oral presentation.

– submission of a report.

Each morning of the week was dedicated to speakers on topics related to the international network (the need to have a network, intervention of alumni from all horizons, presentation of the alumni network of the partner university…)

In order to motivate the students to give their best, the first two groups received a price.

The International Business Week resulted in 6 consulting reports with concrete proposals for the creation of the future international alumni network.

The next step is to pool all of these proposals to draw up a roadmap for the creation of this network by 2022.

 

Project leader

RONAN CHARDONNEAU

Co-Head of the Master 2 International Management and Marketing

– Associate lecturer in digital marketing

– Co-Head of the Master 2 International Management and Marketing

– Audience analysis trainer (Piwik, Google Analytics, TMS)

https://ronan-chardonneau.fr/

IAE Angers

IAE - University School of Management

IAE Angers is part of the well-known French network “IAE France” which encompasses some of the best Management programmes spread out over 35 Schools. Together, they share a common spirit and ambition that it is to help students become optimistic managers, respectful, curious and successful creators.